Women
Representations of women in the media have developed and changed with time to reflect the cultureDescribes the way of life, behaviours and beliefs of a particular group of people. and ssociologicalDescribes how society has developed and how it is organised. changes in society. However, female stereotypeA conventional and standard view of someone or a type of people. continue to appear in some media texts.
Representations of women are often defined by how men see women (termed the ''male gaze'Term used in media studies theory to describe how media texts portray women from a male perspective and in terms of men's attitudes.'), or by how society expects women to look and behave.
Many representations of women concentrate on sexuality and emotions. Others focus on their relationships with their children or romantic partners.
Magazine front covers often include stereopypical representations of women
Although there are representations of women in the media that conform to society's expectations there are also representations that aim to subvert and challenge these constructions.
These positive representations offer a more realistic and refreshing view, showing women as active rather than passive, as heroes not victims.
Case study: The Hunger Games
Jennifer Lawrence's character Katniss Everdeen from The Hunger Games is an example of this kind of positive representation.
Katniss subverts the stereotypical representations of women we see in mainstream media.
She is a survivor and a scavenger.
She is highly skilled in archery and hunting, self-reliant and self-sufficient. She proves herself to be a responsible young person - looking after her family. Fearless and rational, she does not allow her emotions to get in the way of her survival.