Design problem
It is important to outline a design problem and identify a specific need for a product. Without doing this, products are unlikely to be successful in the market placeWhere products are sold - this could be online or in shops..
However, not all design is aimed at selling the maximum number of products. There are many problems that need solving for a very small target marketThe group of people a product is made for., for example:
- designing fastenings for small children to use
- creating products for the partially sighted, which might include bright colours or large buttons
- redesigning products using the ergonomic data of a wheelchair user
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Once the needs of the user and design problem have been identified, designers then have the task of designing a product or system to solve the problem. Throughout the iterative design A cyclic design process of modelling and testing to achieve gradual improvements to the design. process, designers will need to constantly refer back to the user needs and the design problem to ensure that they are on track.