Identifying design opportunities
Identifying design opportunities in sports clothing
Identifying user needs
Identifying the needs and wants of an end user enables a design problem to be clearly formulated. This can be done through:
- observations
- interviews with a user or user group
- research into the limitations or conditions that your user may face, eg arthritis
A user suffering from arthritis may have specific needs that are different to those who don't have the condition
Identifying these needs is important so that designers can identify any limitations to ideas and to help with the initial design ideas. Analysis of research and user feedback can lead to changes being made to the brief, such as a change in timescale or budget. The results of feedback, testing and Analysing the form and function of a product. should give the designer a good starting point to adapt, test, evaluate and improve their product throughout the whole A cyclic design process of modelling and testing to achieve gradual improvements to the design. process.