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In this trailer, the ominous voiceover is emphasised by the dramatic music and sound effects which, when combined, create a chilling sense of what the programme has in store.

Luther's character is a stereotypical representation of a tough guy detective, but there are also representations of gender and ethnicity as he is a black male.

This positive representation of Luther's ethnicity challenges negative media representation of black men, which sometimes portrays them as the criminal rather than the detective.

Visual Codes

Iconography (the visual images or symbols that appear in a scene) can influence representation

For example, iconography can have a big impact on a representation of femininity – a character carrying a briefcase and wearing a smart suit creates a very different representation of femininity than a character carrying a changing bag and pushing a buggy.