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^{Strictly Come Dancing is a hybrid genre}

Some media texts are hybrid genres, which means they share the conventions of more than one genre. For example Dr. Who is a sci-fi action-adventure drama and Strictly Come Dancing is a talent, reality and entertainment show.

The Twilight films are a hybrid genre, combining horror, fantasy, teen and romance.

Subverting genres

^{Sherlock subverts genre conventions by using on screen graphics}

Sherlock is a good example – a television drama, its subgenre being a detective crime drama. In addition, it is considered to be a hybrid genre because it is a modern day adaptation of an original 19th Century story.

Some media texts follow the typical genre format but subvert it in some way. Sherlock subverts convention by using technical codes, such as the addition of on screen graphics which illustrate his thinking process when solving the case.

Intertextuality

^{From left to right: Kate Winslet, Ben Stiller, Ashley Jensen, Samuel L. Jackson, Ricky Gervais and Ross Kemp in Extras}

Intertextuality happens when the conventions of one genre are alluded to in another, or when a specific cultural reference is made in a media text. Extras is a TV show that uses intertextuality through celebrity cameos and references to other films and TV shows.

Sherlock also features intertextuality; it is an adaptation of the original stories by Arthur Conan Doyle which were first published in 1887 - but they've been updated and set in contemporary London.

Film posters or DVD covers use intertextuality when they mention other movies made by the same director.

For example, when film director Christopher Nolan made his epic sci-fi movie Interstellar - the poster made sure to remind audiences that this new film was from "the director of The Dark Knight Trilogy and Inception".