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The eighth task was the toughest yet. The candidates had to rebrand the faded seaside town Margate and present their campaigns to both industry experts and the local residents and dignitaries of Margate.

After last week's no sales, Kate was back on form and presented for team Ignite. Their campaign was praised, but they were lucky that ex-resident Tracey Emin wasn't in the crowd as they were told they'd missed 'a trick' by failing to showcase Margate's thriving art scene.

Debra's team wheeled in their wordy posters and unfinished leaflet. 'Your visuals are just dreadful,' one resident voiced. 'We were struggling to read them. A poster should go bam.'

Overnight they had cooked up an appalling excuse. The blank spaces on their unfinished leaflet were actually there to allow room for local advertisements. This blag didn't wash with the experts.  'They didn't like being lied to,' Margaret boomed. Sir Alan ended the discussion with the line, 'this looks like it was produced by a bunch of loonies.'

See also:

• Coming up in episode 8
• In pictures
• Boardroom winners and losers
• Ben keeps Lorraine on track
• Sir Alan decides