³ÉÈË¿ìÊÖ

A collection of old 1960's and 70's cigarette coupons. In 1904 a shop introduced the first printed cigarette coupons to encourage the public to shop at their store. The original coupons entitled the bearers for discounted packs of cigarettes from a new shop that was due to open up shortly. In 1936 a German company created printable cigarette coupons which could be exchanged for a coffee table book featuring Adolf Hitler. Blatantly a propaganda tool, the Nazi party had found a surprising outlet for its message, and the smoking public was eager to acquire this book which was professionally put together and marketed. A while later in the United States some companies commissioned printers once again to print cigarette coupon pieces that could be redeemed with the company for goods such as t-shirts, hats, blazers, blankets, and even tents. This way the coupon was utilized to further brand recognition but also to give the appearance that the brand of cigarette the smoker was favoring was giving something of tangible value back. These programs have been discontinued in the wake of health issues and smoking advertising bans throughout most of Europe and the USA. Property of Robert Pool