02听Local Vs Capital This industry is one big network - there are A&R scouts all over the U.K and they're in touch with club owners, studio guys and other local figures in all the major towns and cities.
"Never think that you don't have to break your own area first. You have to mash up your own territory first."
Ben Palmar
A&R
Polydor
Everybody is looking for the next big ting and everybody wants to be the first to find it.
If you get some hype going in your home town someone will come and check you out.
The biggest advantage about being outside of London is that it's easier to stand out from the crowd and get recognition.
Promotion costs may be less and a word of mouth vibe may be a lot easier.
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